Wednesday, 7 March 2012

Fish falling from the sky

'In extraordinary times it's your approach that matters.'-Nedbank

Raining fish is often referred to as the 'fafrotskies' phenomenon and it was the concept used by Nedbank in one of their recent ad-campaigns. This is not a blog post sponsored by Nedbank, it is the composition of my idea that first came to mind when I thought of the topic 'Fish falling from the sky.' Before I watched Nedbank's advert I did not believe in the possibility of it ever 'raining fish', but it's a true possibility, and more than that it has actually happened in real life on more than one occasion.

When whirlwinds, tornadoes or large masses of wind pass over bodies of water they can bring with them the small aquatic animals into the clouds. Swallowed up and carried long distances by strong air currents, fish are eventually dropped over land along with what is commonly known as rain.

Nedbank's advert always stuck with me because of its ending; the cafe owner turned his umbrellas upside down and caught as many fish as he could; Cafe Hugo's daily special was Catch of the Day. It shouldn't only be Nedbank that is prepared for the unexpected, we all need to think like Hugo and be ready for that day when we're caught in something unexpected.

Use the link below and watch the advert if you haven't already seen it.
Let it be the caffeine that kick-starts your thinking reflexes.
http://www.nedbank.co.za/website/content/extraordinary-times/index.asp



Expect... the unexpected.


(photo exported from http://www.lotpatrol.com/)

(photo exported from http://www.wide-wallpapers.net/)




(photo exported from http://www.blog.photo.net/)




2 comments:

  1. I love your choice of imagery, the link was also fun to watch. I really enjoyed reading this piece... very clever to link the topic to the Nedbank campaign. I hope you have your list ready to start planning for the unexpected.. I sure am starting.

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  2. Your post is very creative! Also enjoyed the idea that you linked fish falling from the sky to Nedbank!

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